Embrace You Campaign, Perth Dec 2017

Our BBAR Embrace You campaign was started as we felt a need to show that beauty is diverse within every single one of us. Too many times we have ladies visit our store and for whatever reason they do not feel as good about themselves as they should.

Beauty can sometimes be stereotyped. We can feel pressured to look a certain way by media, family, friends, even own inner thoughts and expectations. We posted on Facebook that we were looking for 11 fabulous ladies to prove how beautiful yet totally different each person is. The response was overwhelming with over 200 applicants. Clearly this message touched so many women.

The result of our campaign blew us away! We had the most amazing day, hair, makeup and ladies being dressed in exquisite gowns that suited each person and reflected their originality & uniqueness. The energy on the day was amazing, each lady owning and embracing just who she was.

Remember that beauty is not only what you see, but also in a persons personality, how they treat people and how they speak to people, it takes on so many different forms. Select your words wisely, give compliments not criticism, love your fellow ladies and most of all EMBRACE YOU. Own your power for you are BEAUTIFUL. 

Photography: Coby Rachel Hobbs Location: The Pavilion Mindarie Makeup: Wanderlux Studio @_emmadeeartistry_ @simonelise Hair: SNH Supernatural Hair Regents Park Cakes: Floral Frostings - Cake Art by Kim Flowers: Pretty Petals By Tiffany Balloons: The Little Balloonery